WeLove Logo

By Hair Pro's for Hair Pro's.

A global movement created by Hair Professionals, for Hair Professionals, inspired by Michelin-star service principles. Raising standards, championing State Registration, and delivering world-class CPD (Continued Professional Development) approved education.

Image credit: Rae Elizabeth Palmer MSRH CCH
THE ETHOS
THE UK'S FIRST CPD PROVIDERFOR THE HAIR INDUSTRY

We are elevating the hair industry from "unregulated" to recognised professionalism. Through our partnership with The Hair Council and HABIA, we champion State Registration, safety, and excellence in everything we do.

Here for The Master Hair Pro Awards?

WELOVE Purple Hearts is a dedicated professional community and the UK's First CPD Training Provider for the Hair Industry

Designed to bridge the gap between qualifying and long-term career success, we provide clear direction for students and professionals by offering structured CPD HABIA-Endorsed education and defined career paths that help you set and achieve meaningful goals. Beyond training, we are passionate about elevating industry standards by educating our members on the importance of State Registration and the professional benefits it brings. Built on a foundation of "teamwork," we provide a supportive space full of networking opportunities and resources, ensuring no one has to navigate their career journey alone.

What We Stand For

State Registration

Championing mandatory licensing and regulation for all hair professionals, ensuring safety and standards across the industry.

World-Class Education

CPD-endorsed training programmes developed with HABIA, delivered by industry experts to elevate your skills.

Professional Community

Join a movement of passionate hair professionals supporting each other to achieve excellence and recognition.

Read more about WELOVE and its Mission

WELOVE is built up of Hair Professionals - just like you - who want to make a change in our gorgeous industry. Through championing State Registration, On-Going CPD Education and Supporting each other throughout our careers, find out more about why these issues matter so much here.

What Hair Professionals Say

WELOVE Purple Hearts has transformed my approach to hairdressing. The CPD courses are exceptional and the community support is incredible.

Emily Bosley

State Registered Hairdresser

The education and inspiration from Purple Hearts have motivated me and my entire team, pushing us to continually strive for excellence.

Wendy Jones

RE:NEW Hair and Beauty

I am so proud to be part of this movement and look forward to helping others succeed and grow their craft.

Kirsty Innes

FHA Vivid Colourist of the Year

Ready to Join the Movement?

Whether you're a seasoned professional or just starting your journey, WELOVE Purple Hearts and its incredible community are here to support your growth and celebrate your achievements.

The WELOVE Ecosystem

The Purple Heart Badges

For Hair Pro's: The Purple Hearts

The WELOVE Academy: Master CPD-endorsed Education

The WELOVE Academy: Advanced Career Paths

For Brands: The Seal of Approval

WELOVE The Standards

WELOVE The Standard Award

The Hair Pro Awards 2026 Logo

The Hair Pro Awards